A report produced in conjunction with research company, Cerulli. The supplied content was 100 pages of data and a preference for the design not to use any imagery. The requirement was to make this into something that people will want to pick up and discuss throughout the launch event and take away with them afterwards.
I started by splitting the report into four, more digestible parts: a general overview along with three, sector specific, supporting books. The general overview was glued to the inside cover of a folder, slightly larger than A5 so as to be more manageable. The three supporting books were designed with staggered widths so that all were visible when in the folder. The three coloured stripes that the staggered books created were then reused as a graphic device on the cover to divide up the lines of type in the title.
The report was extremely well received thanks to some large type, strong colours and unusual print finishing.
